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The painting “Traditional Legacy” by Canadian artist Susan A. Point, and inspired by Masi’s iconic Costasera Amarone wine, has been unveiled in Vancouver, at the Wildebeest Restaurant.

The initiative is part of the “Costasera Contemporary Art” project, which began in 2013 for the purposes of patronage, seeing the involvement of the most prestigious names in international art to create an original work dedicated to Masi’s flagship Amarone, then reproduced on the label of a fine selection of the Valpolicella red. For the new edition, the vintage is 2000.

The project, which combines wine and culture in the finest Masi tradition and involves those countries in which the historic wine-growers are particularly appreciated, sees Canada playing a key role thanks to the support of Masi’s importer Authentic Wine & Spirits Merchant. The artist selected is Susan A. Point, the inspiration behind and main representative of the art is the artistic movement inspired by the history, traditions and symbols of the Coast Salish people who have lived for more than ten thousand years on the west coast of Canada: Coast Salish Art.

In the work,” explained Susan A. Point, “I incorporated different motifs with the aim of melding cultures and representing not only the First Nations people in this area of Canada but the people in Italy as well. The recurring motif of the circle, symbol of life, evokes the sun, the moon and salmon eggs as well as grapes, in a conceptual link leading me in my life’s journey also to Valpolicella and to discover the products of its land.” The work “Traditional Legacy” was born from a proliferation of signs between abstract and figurative.

In the presence of an exclusive, select audience of journalists and art collectors, Raffaele Boscaini, seventh generation and Marketing Director at Masi, commented: “We’re proud to renew Masi’s commitment towards culture and contemporary art. Celebrating “Costasera Contemporary Art” in Canada this year takes on a special value for us: this is a country that has welcomed and appreciated the historic, cultural and wine-growing values of Masi and the land of the Triveneto for decades.

The proceeds from the sale of the bottles of Costasera Amarone 2000 will again fund a scholarship this year, allowing a young Canadian artist to learn the art of glass at the renowned Berengo studio on the Venetian island of Murano.
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