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Masi manages top class vineyards both in the original specialised vineyard area of the Valpolicella Classica district and in the macro region of "Le Venezie", the Venetian territories as a whole.
An ambitious project has been started to rediscover the lustre of winemaking as practiced by the nobility in the Triveneto area, who are so indissolubly linked with the land and who once were so steeped in the traditions of winemaking at the time of the Serenissima Republic of Venice. The first collaboration with a noble house began with the Counts Serego Alighieri, direct descendants of the poet Dante, in 1973. There followed the link-up with the Counts Bossi Fedrigotti in the Trentino region in 2007.
In the Grave del Friuli region, Masi's Stra' del Milione estate comprises extensive vineyard holdings and is a prime example of modern viticulture orientated towards quality and the environment.
Confident in its unique winemaking heritage, Masi has undertaken pioneering research into winemaking in various areas of the New World, and has found the ideal situation in Argentina's Tupungato Valley for its winemaking project summed up in the motto "Argentinean soul, Venetian style".