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There is ample evidence that viticulture has extremely ancient origins in the Verona district, and especially in the hills north of the city. The modern tradition of viticulture began in Roman times when vine-growers used their knowledge of the terroir of the area to make the first historically recorded wine. Called "Retico", this wine was the father of today's Amarone and Recioto.
The historic areas of production where Masi has traditionally selected its best hillside vineyard sites are to be found in the amphitheatre of land to the north of Verona and south of the Alps. Vineyards here benefit from a particularly mild climate, thanks to the protection afforded by the Lessini mountains and the Dolomites, as well as the beneficial influences of Lake Garda. The historic vineyard areas around Verona are Valpolicella Classica, Bardolino Classico and Soave Classico. Here ideal climates and locations combine with native grapes that are unique in the world's winemaking inheritance: Corvina, Rondinella, Molinara, Garganega, Trebbiano di Soave and Oseleta.