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Masi Campofiorin breasts the ribbon for 50 years of life and is presented at Vinitaly with a new, festive label, placing it in the Olympus of Italy’s most timeless and iconic wines. This prototype of a new category of innovative Venetian wines sees the release of its 50th Anniversary wine, Campofiorin 2014, at an exclusive party on Monday 10th April (from 7pm, by invitation only) at Tenuta Canova in Lazise which, as well as being the maturation cellar for Campofiorin is also the headquarters of the “Masi Wine Experience”. Masi has got four cutting-edge food bloggers together to launch an unusual recipe book which has as its inspiration this great red wine and its international versatility.

Masi’s Vinitaly presence (Hall 7/C3) will also be a dream trip round the Veneto, Trentino and Tuscany with a stop in Argentina, as this Valpolicella-based company, famous for its Amarone, presents the new entries for 2017 in its extensive portfolio.

Among the new entries for 2017 in the portfolio, it is included the international launch of Masi’s Prosecco Valdobbiadene Docg, provided by the purchase of 60% of Canevel Spumanti Spa and adding another part in the jigsaw of Masi’s project for collaboration with historic Venetian estates, already firmly established thanks to its partnership with Serego Alighieri in Valpolicella and Bossi Fedrigotti in Trentino.

Canevel, from Valdobbiadene, is present at Vinitaly (Hall 7/B2), with its flagship wine Valdobbiadene Prosecco Superiore Docg in its Brut, Extra Dry and Dry declinations, its Valdobbiadene Superiore di Cartizze and the Vigneto del Faè, a top class cru spumante with zero dosage. “This joint venture is a very Venetian source of synergy,” says Sandro Boscaini, President of Masi. “As a global company with 90% wines exported to almost 100 countries, Masi can make Canevel more international with reciprocal skills and management providing an undeniable historic impact.”

Bubbles too to celebrate Masi’s successful collaboration with the historic “château” from Trentino, Bossi Fedrigotti. In fact, the two wineries celebrate ten years of partnership at Vinitaly with a toast in sparkling wine with the Trentodoc metodo classico Conte Federico which is now available as a Riserva from the 2012 vintage, with a new look and new label.

Organic wines from Tuscany and Argentina are the incarnation of the “Masi Green” philosophy. The organic wine star from Tenuta Serego Alighieri in Tuscany is BellOvile 2015, an Igt rosso named after an episode in the Divine Comedy in which Dante, in exile, dreams of returning to his homeland, the “bello ovile” (or beautiful sheep-fold).

From Masi’s New World production in Argentina come the 100% eco-sustainable Veneto-Argentinian white wine, Passo Blanco Masi Tupungato 2016, and the edgy modern red, Passo Doble 2015, which celebrates its first year as an organic wine. Masi has created an eco-sustainable, organically-farmed, winery at the foot of the Andes where it has transplanted its own expertise (Appassimento) and the emblematic grapes of the Venetian regions (Corvina and Pinot Grigio) which live alongside the traditional Argentinian Malbec and Torrontés.

From wines to research. Once again, at Vinitaly 2017 now, Masi is shown to be a pioneer in the field of research with the results of the work of its Technical Group, co-ordinated by Raffaele Boscaini, in collaboration with the DiSAA from Milan University. The focus of the Masi Seminar, now in its 29th edition, is the theme of Appassimento on the vine as a counterbalance for climatic change (“Masi Expertise AppaXXImento: Drying Loft or Vineyard?” Monday 10 April at 11.00am).

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