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ITALIAN WINE STYLE PARTY: 50 YEARS OF CAMPOFIORIN

ITALIAN WINE STYLE PARTY: 50 YEARS OF CAMPOFIORIN

11/04/2017
It was a glamorous evening at Tenuta Canova in Lazise, temple of the “Masi Wine Experience”, where we painted the town red to celebrate 50 years of Campofiorin, the iconic label which symbolises the ’Italian Wine Style’ the world over. Red means passion, the spirit of energy and vitality which sets it apart from others but it also represents those everlasting hallmark Italian brands from fashion to motor cars which embody the unmistakable entrepreneurial creativity of our nation. And so Campofiorin has become a symbol of excellence and timeless ‘savoir faire’.

Set to the sophisticated tones of the Smoma quartet, the leading lights of the evening by far, besides Campofiorin, were the wines of the Campofiorin Family, original interpretations of the same appassimento techique. The highlight of the evening was when Sandro Boscaini, Masi president, opened the rare special vintage of Campofiorin from 1988, bottled in a Salmanazar containing 9 litres. “It’s a real pleasure sharing this prize bottle with my family, the team and our Masi partners, all the people who have contributed to the success of this wine across the globe, with special mention for my father Guido. A man of great passion and intuition who as early as the 1960s embraced and embodied fully the heart and soul of the Valpolicella, creating the forerunner of a new category of Venetian wines, using semi-dried grapes, which became the benchmark for the region on the international stage.”

For the 300 guests who attended, amongst them distributors, buyers and journalists from all over the world, the Italian Wine Style Party was a culinary delight, featuring fusion dishes by resident chef Vitangelo Galluzzi: a gastronomic journey following the theme of the versatility of Campofiorin, from sushi to paella, all the way to street food gourmet.

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