Sandro Boscaini, President of Masi Agricola, has been re-elected as President of Federvini during the annual Assembly meeting in Rome. Boscaini, class of 1938, from Valpolicella in the province of Verona, is the sixth generation of a historic family of viticulturists. Since 1978, the year when he became president of the family enterprise, he has overseen the internationalisation of his company, promoting it using the twin themes of tradition and innovation. Which is also an approach that has been adopted successfully during his two years as President of Federvini
Elected officers return to their posts in the new structure of the organisation to take charge of three specific areas of concern for member companies: technical matters, communications and internal regulations, with particular regard to new codes of conduct.
Re-election for a further two-year period is the reward for continuous and unfailing work with the various stakeholders of the association which had its summation with the “Testo Unico” whereby wine was recognised in law as both a social and cultural phenomenon.
One particular initiative that was pushed hard by Sandro Boscaini in his last term was the #Beremeglio
campaign. The importance of involving bartenders in the promotion of responsible drinking is a fundamental part of spreading the message of a “Mediterranean style” of drinking through the community.
“The challenges of the next two-year period are many, but I appreciate the great confidence that the Assembly has in me,” said Boscaini. “The numbers are encouraging: in 2016, Italy was the only one of the major wine producing nations to have had positive results: we must use this as a base for a bigger push with even greater enthusiasm.”