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FLYING HIGH WITH AIR DOLOMITI

FLYING HIGH WITH AIR DOLOMITI

01/02/2018
Masi has been selected as an official partner for Air Dolomiti in 2018; with the result that it is now possible to find a selection of Masi wines on all flights of the Italian arm of Gruppo Lufthansa.

Wine choice on Settimocielo flights, which are always designed to guarantee a unique experience for its guests, has been enhanced by the presence of Masi wines for the whole of 2018. The wines chosen will alternate between Colbaraca Soave Classico - a delicate white with a strong personality; Valpolicella Classico Superiore Toar - a red with great structure and soft approachability; and Moxxè Pinot Grigio a sparkling wine that stands out because of the light touch of appassimento given to a certain percentage of its constituent grapes.

As part of this project, Masi will put a training programme in place during the year so that Air Dolomiti flight attendants can be better informed about the oenological particularities of the wines offered on board and travellers can be guaranteed a better food and wine experience.

“I am very happy to share this new project with Masi, a company with which we have already collaborated in the past and with whom our friendship has strengthened over the years. We want high quality and dedication for our passengers. A satisfied passenger is our greatest satisfaction," comments Joerg Eberhart, President of Air Dolomiti.

The journey into the aromas and flavours of the Triveneto, however, does not end on board. All Air Dolomiti passengers who present their boarding pass and a voucher – which is downloadable on board via the Inflight Entertainment platform - will be able to visit the Masi Wine Experience at Tenuta Canova di Lazise. Here they can visit the vineyards, the maturation cellar, the Masi Wine Discovery Museum, and taste a selection of our wines for free.

Sandro Boscaini, President of Masi, adds: "We are pleased to contribute to an exclusive flight experience that can be expanded on arrival, through a visit to Masi Tenuta Canova: a welcoming place where a beautiful setting and lakeside landscape can be enjoyed along with a wealth of local gastronomy and local wines.”

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