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We will be present with numerous initiatives to introduce important developments in our portfolio with products that are made from grapes from our vineyards and on the historic estates we manage in the best terroir sites of the Venetian regions (Hall 7 Stand C3).

First comes Colbaraca 2016: this cru Soave Classico is made from 100% Garganega grapes picked in the eponymous vineyard lying on volcanic hills famous for their beneficial climate for wine making in the Classico region of Soave. Colbaraca is elegant, well balanced, with good minerality and great potential for ageing. This is a “Superclassico” which provides a suitable partner for the already well-known Toar Valpolicella Classico and underlines Masi’s commitment to the enhancement of the wine making expertise of the Verona region.

New wines also come from the Historic Venetian Estates range, which is Masi’s project aimed at restoring the vinous lustre of the Triveneto nobility.
Mas’Est Marzemino 2017 and Mas’Est Teroldego 2016 are varietal enrichments to the Conti Bossi Fedrigotti line and show the strong territorial passion of this “chateau” in the Trentino region which benefits from Masi’s skill in selecting vineyards and safeguarding the patrimony of native grapes and wine producing methods in the Venetian regions. Both these wines have Masi’s trademark light appassimento treatment, a millenary tradition from Valpolicella that Masi has brought to the Trentino.

Canevel Spumanti Valdobbiadene became part of the Gruppo Masi historic Venetian estates project in 2016. The Canevel stand (Hall 7 Stand B2) displays a complete range of Valdobbiadene DOCG wines, this year including an important newcomer: Campofalco Valdobbiadene Prosecco Superiore DOCG Brut (90% Glera, 10% Verdiso) a sparkling wine with explosive floral power, elegant and naturally soft thanks to the use of a long charmat bubble-making process. This premium cru wine comes from the organically-run Montefalco vineyard. Talking of which turns attention to the Masi Green project, which shows Masi’s commitment to ecology throughout the whole production process. Commitment to sustainability and to quality production at the same time has given rise to Masi’s organic wines. With the 2015 vintage of Corbec, for example, the complete Masi Tupungato range, produced in a real oasis of sustainability and biodiversity in Argentina, becomes certified organic.

On Monday 16 April, Vinitaly is going to put the Masi Technical Group under the spotlight with an international-press-only tasting called “Masi, 30 Years of Amarone at Vinitaly”. A vertical and horizontal tasting of both Mazzano Amarone and Serego Alighieri Vaio Armaron will cover the thirty years of research and scientific reports that have turned Valpolicella’s great red wine into one of the symbols of Italy abroad. (entrance to the tasting by invitation only)

Amarone will also be the star of the show at Masi’s exclusive Vinitaly party. This year, Tenuta Canova at Lazise, the Masi Wine Experience centre, will sparkle with “A night under the stars”, a glamorous evening which will intrigue guests in an elegant and beautiful setting. (entrance by invitation only)

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