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“CAMPOFALCO” IS BORN: THE FIRST CANEVEL ORGANIC PROSECCO

“CAMPOFALCO” IS BORN: THE FIRST CANEVEL ORGANIC PROSECCO

19/04/2018
The Masi Group has unveiled its latest new product at Vinitaly: the organic Prosecco by Canevel, “Campofalco” Valdobbiadene Superiore DOCG Brut, born from the synergy with Canevel Spumanti, a company based in Valdobbiadene specializing in the production of premium Prosecco, of which Masi Agricola acquired 60% at the end of 2016.

Campofalco (90% Glera, 10% Verdiso) – produced from the grapes of the entirely organic “Monfalcon” single vineyard – is the first tangible outcome since the aggregation of the two Veneto cellars.

Federico Girotto, Chief Executive Officer of Masi Agricola and Canevel Spumanti, commented: “Campofalco is an emblematic result of the process that led to the aggregation of the two companies. It illustrates the verticality of the supply chain starting from the vineyard – which enables greater quality control – as well as our sustainable nature and premium positioning. These are all characteristics Caneval had before joining the Masi Group, and its presence in a more structured business such as our own has emphasised and multiplied its energy and resources for ever-increasing product quality”.

Campofalco further enriches the “Masi Green” project, which embraces the environmental initiatives throughout the production chain for sustainable and high-quality production. Masi’s core values have always been tradition and innovation, respect for the land and its local surroundings, and in recent years this commitment has given life to a variety of organic products and ambitious winegrowing projects, entirely eco-sustainable, developed in Tuscany and Argentina.

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