Federico Girotto, Managing Director of Masi and Canevel, comments: “This new initiative from Canevel is possible thanks to the historic quality of the product, but also thanks to Masi’s strength in Duty Free – and more generally in Travel Retail – where it operates with great success and consolidated brand awareness. Aiming for wide distribution and wider conciousness of the brand, Masi has walked Canevel down the aisle in a channel that provides prestigious visibilty on an international level.”
The new product, with its elegant and distinctive black label, is the fruit of expert production using the Charmat method with prolonged lees contact. The wine has great elegance and vivacity, enhanced by energy coming from the addition of a percentage of Chardonnay to the blend (Glera 90%, Chardonnay 10%). Its debut on the market will be at the international airport of Oslo-Gardermoen, Norway’s most important airport, where the Masi brand is already greatly appreciated.