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The dedication and creativity of Venetians has always been well suited to the marriage of traditional values with the modern.
Masi's mission statement is the production of quality wines, using grapes and methods native to the Venetian regions, with constant technological updates. The Masi Technical Group, which is dedicated to research and experimentation in collaboration with prestigious institutes and universities, has contributed to the development of winemaking practices in this region in a valuable way. In particular, it has helped rewrite the history of Appassimento, by creating a new category of wines from the Venetian with Campofiorin, and a modernised style of Amarone that has found international success. It has also been a pioneer in the rediscovery and use of high quality secondary Veronese grapes that had been abandoned for many decades: Oseleta, above all.