Your are here

VIVA Sustainable Wine

Masi has been selected by the Ministry of the Environment to represent the Veneto in an important project aimed at confirming Italian wine as "one of the highest profile components of our system of management and protection of the rural environment and agricultural landscape, with regard to product safety and consumer health".

The project involves measuring the sustainability performance of the vine-to-wine supply chain, starting with the calculation of its water and carbon "footprints".


VIVA is the tool that measures the environmental impact of a vineyard, by measuring factors to do with its management, greenhouse gases, water, economic, human and social resources, and ability to enhance the territory.


Fondazione MasiMasi Investor Club