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"Masi Wine Experience" is the cultural and hospitality project that sees Masi open the doors of its historic wineries in Valpolicella and elsewhere to the public, all centres of hospitality where the Masi soul and values reign supreme.

Masi Wine Experience

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Restaurants and Wine Bars

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Monteleone21 – Masi's new headquarters and a hub for wine tourism in Valpolicella – is waiting for you: it's an ‘open winery’ where you can enjoy a truly immersive Masi Wine Experience, discovering the region and its most prestigious product, Amarone.

Our new home

Masi's history begins in 1772, the date of the first vintage made by the Boscaini family in the prestigious "Vajo dei Masi" vineyard, a valley in the heart of the Valpolicella Classica region. This is the origin of the name of the company, which remains the property of the family today.

Family History

An historic producer always open to innovation, Masi has a recognised expertise in the Appassimento technique.

The Appassimento technique

The Masi Technical Group (MTG), a team of experts in complementary fields, is continuously engaged in programmes of research and experimentation, the results of which are significant and have contributed to the innovation and quality found in Masi's wines from the Venetian regions.

Research and development

The Foundation works at a national and international level with the aim of promoting and enhancing our region, its cultural inheritance, and the considerable skills and production capabilities found in the culture of the Veneto.

The Masi Foundation

With its roots in the Valpolicella Classica region, Masi produces and distributes Amarone and other prestigious wines inspired by the culture of the Venetian regions. The use of native grapes and winemaking techniques, together with a continuous programme of research and experimentation by the Masi Technical Group, make us one of the best known fine wine producers in the world.

Our identity

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The regions

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