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“The magic of time”
250 years of Masi - The podcast

In the world of wine there is a 'right time' ⎻ a 'good time' ⎻ for every action, starting with tending the vines through to opening a bottle to crown that special moment. And it is precisely the culture of time that Masi, the historic Valpolicella producer, has made the key to its success.

To mark Masi's 250th harvest, journalist and storyteller Matteo Caccia has woven together an account of its history, telling us about the company, the Boscaini family that runs it, the legendary wines it produces, and the people who work there - in particular company President Sandro Boscaini, the man who has spread his knowledge and passion for Valpolicella’s Amarone round the world.

It’s a tale told by its many participants, taking us on journey to discover the lesser-known sides of an iconic brand, through its past, present and future.

Host: Matteo Caccia
Author: Matteo Caccia
Co-author: Anita Panizza
Sound Engineer and Sound Designer: Paolo Corleoni
Coordination: Olga Merlin
A Mismaonda Production

“The magic of time” 250 years of Masi - The podcast

Mister Amarone – episode 1

29 minutes

Mister Amarone is the nickname by which Sandro Boscaini, President of Masi, is known throughout the world. "Without his vision, his courage, his energy and communication skills, the wine that symbolises the best of Italian production would still be a curiosity confined to the beautiful hills of Valpolicella," says English writer and journalist Kate Singleton, the author of a book on Boscaini called 'Mister Amarone', of course.
In this episode we discover Masi’s legendary Amarone with contributions from Sandro Boscaini, Giacomo Boscaini, Alessandra Boscaini, Cristina Valenza and Kate Singleton.

A family in Valpolicella since 1772 – episode 2

34 minutes

Masi’s is a story of a continuous handing down over the generations of the culture of the land, wine and trade. But above all, it is the story of a family who, for generations, through cultivation, harvests and appassimento, has celebrated what has now become a sacred ritual, that of wine production. In this episode, we discover the story of the Boscaini family, from its origins to little Sandro, who represents the ninth generation, through the words of its members: Sandro, Bruno, Mario, Alessandra, Anita, Raffaele, Giacomo and Alessandro. We will also hear the CEO, Federico Girotto, telling us how sustainability is a “natural” element in a company that has now reached its 250th harvest.

The Masi Wine Experience – episode 3

31 minutes

Tasting a good wine is a simple gesture within everyone’s reach, which creates pleasure and enjoyment. The Masi Wine Experience has been created precisely in order to ensure direct contact with each consumer, drawing them into the Masi world. Amidst cellars and historic estates, including matching dishes in the kitchen: what exactly does it mean to experience the values of tradition and the territory in unmistakeable style? In this episode, we will see how the family business evolved, the brand’s omnichannel approach and the “wine first” philosophy adopted in the kitchen, through the words of Raffaele Boscaini, Federico Girotto and Vitangelo Galluzzi.

Masi and the culture of the Venetian regions – episode 4

29 minutes

Culture is one of the main ingredients of Masi wines: it is an ingredient that may not be specified on the label, but which is expressed in the creation of the prestigious Masi Prize, in the homonymous Foundation and in all the activities embarked on by the company over the years to promote and spread awareness of the territory, its cultural heritage and the resourcefulness and production skills of the civilisations of the Venetian regions.
In this episode, we will take a look at the values of the Veneto civilisation for the Boscaini family, the evolution of the Masi prize and the company’s commitment to increasing appreciation of culture, through the words of: Sandro Boscaini, Cristina Valenza, Isabella Bossi Fedrigotti, Andrea Battistoni and Jeannie Cho Lee.

Oseleta, a grape saved from oblivion – episode 5

25 minutes

The story of the Oseleta grape is that of a treasure that’s been rediscovered, of a Phoenix born again. We are talking about an indigenous Veronese grape variety that had been lost, and was discovered again by chance, and then saved in a farsighted decision that involved much work to come to a conclusion. This grape has now given a new lease of life to the Valpolicella area and has given Masi wines a touch of ancient and unusual character. In this episode we talk about biodiversity in Valpolicella Classica and beyond, about luck and difficulties, expectations and courageous choices, with contributions from Sandro Boscaini, Raffaele Boscaini, Roberta Beber and Severino Barzan.

The secrets of grape Appassimento – episode 6

27 minutes

Appassimento is an ancient art, historically used to do what nature alone could not: produce a wine of great complexity. It’s a delicate technique that, in addition to strength, gives wines another fundamental characteristic: smoothness. Masi has modernised the process and taken it abroad, from Valpolicella to the foothills of the Andes. In this episode we will discover some of the secrets of Appassimento in the fruttaio (drying room) and the winemaking skills used with it. We’ll also hear about the research work of the Masi Technical Group and something about Masi Tupungato, the company’s winery in Argentina. Contributions come from Raffaele Boscaini, Sandro Boscaini, Andrea Dal Cin and Carlos Piattelli.

Masi and its Châteaux in the Venetian regions – episode 7

28 minutes

Historical Venetian Estates is a Masi project that takes great wines and the families that make them into the future yet without ever forgetting their historic value. It is a perfect blend of past, present and future, which starts out from unique locations and vineyards in Venetian regions and heads worldwide.

In this episode, we discover the story of Possessioni Serego Alighieri, owned by the descendants of the poet Dante and which back in 1353 found Valpolicella to be the ideal home; that of the cellars of Counts Bossi Fedrigotti, who have been producing valuable wine in Trentino for six hundred years now; and that of Canevel, a real château in Valdobbiadene, in the very heart of Prosecco. Told by the voices of Sandro Boscaini, Raffaele Boscaini, Alessandra Boscaini, Massimilla di Serego Alighieri, Maria Josè Bossi Fedrigotti and Carlo Caramel.

Campofiorin, an exciting, inspirational wine – episode 8

28 minutes

Campofiorin was born out of a wager: was it possible to create a wine that united the approachability of Valpolicella with the majesty of Amarone? To win it, Guido Boscaini started with what he knew best: local grapes and the Appassimento technique.
This is how this wine that is rich and smooth at the same time was born in 1964. It was the prototype for a new category and it gained the attention of the critics and the market instantly. Artists and intellectuals liked it, too, men such as the author Goffredo Parise, for example.

In this episode we discover the history of Campofiorin, a wine that encapsulates tradition, innovation, and passion in the bottle. We hear about it with contributions from Sandro Boscaini, Raffaele Boscaini, Massimo Perna and Giuseppe Battiston.

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