The Masi Group has unveiled its latest new product at Vinitaly: the organic Prosecco by Canevel, “Campofalco” Valdobbiadene Superiore DOCG Brut, born from the synergy with Canevel Spumanti, a company based in Valdobbiadene specializing in the production of premium Prosecco, of which Masi Agricola acquired 60% at the end of 2016.
Campofalco (90% Glera, 10% Verdiso) – produced from the grapes of the entirely organic “Monfalcon” single vineyard – is the first tangible outcome since the aggregation of the two Veneto cellars.
“Campofalco is an emblematic result of the process that led to the aggregation of the two companies. It illustrates the verticality of the supply chain starting from the vineyard – which enables greater quality control – as well as our sustainable nature and premium positioning. These are all characteristics Caneval had before joining the Masi Group, and its presence in a more structured business such as our own has emphasised and multiplied its energy and resources for ever-increasing product quality”.
Campofalco further enriches the “Masi Green” project, which embraces the environmental initiatives throughout the production chain for sustainable and high-quality production. Masi’s core values have always been tradition and innovation, respect for the land and its local surroundings, and in recent years this commitment has given life to a variety of organic products and ambitious winegrowing projects, entirely eco-sustainable, developed in Tuscany and Argentina.