Le Venezie. Cultura e Territorio
The Masi Foundation has published its own bilingual (Italian and English) journal since 2005. This is the house-organ of the Foundation and records its life and activities as well as containing cultural and artistic information about the region, about Venetian personalities and about the ever-interesting worlds of wine and local gastronomy.
Below the editorial of the magazine, number 51.
"A WORKSHOP OF THE FUTURE ACTIVE FOR 250 YEARS''
1772-2022, once upon a time in Valpolicella… There are some family stories that one would be tempted to treat as a fairy tale, especially if they span 250 years of history. One such story is that of the Boscaini family, who for seven generations (now with a view to the ninth) have cultivated vineyards and produced wines in a valley of great importance for the history of wine. But calling it a fairy tale would be wrong because, fortunately, the story still continues – today as the Masi brand – in the challenges facing a company that has taken itself from the hills of Verona out onto the world stage. Besides, there is little room for fairy tales with the company that listed on the stock exchange in 2015; all their long experience is needed here. The 250th anniversary of the first harvest in the Vajo di Masi allows us to reinterpret this long human and entrepreneurial journey in terms of a ‘workshop of the Future’.
Some realities are fixed: the first being the association with Valpolicella, thanks to which today Masi is a recognised brand in an increasingly global wine world. In a mutually beneficial relationship, the company has grown thanks to the cultural characteristics of this part of the Veneto: love of the land, dedication to work, cohesion of family and society, mixed with a sobriety that is based on past poverty. And at the same time the company has made its region richer by enhancing its unique characteristics and cultivating a vision of corporate social responsibility towards the region. All this has been accompanied by research and innovation plus a consistent openness to the world ‘outside’ the valley. Masi’s history and entrepreneurial culture enriches the heritage of a territory that knows the consolidation of its past – as shown in the various museums and events described in this magazine – is the basis for the definition of identity in advance of the pages of history that are yet to be written.