Masi (Hall 7 Stand C3) puts the spotlight at Vinitaly on Valpolicella’s most emblematic wine: Amarone.
The following vintages are out for tasting at the fair: 2013 for the iconic Costasera and for the black label Riserva Costasera, given its character with the addition of Oseleta grapes; 2011 for two crus from the Cantina Privata Boscaini: the prized Campolongo di Torbe and the majestic Mazzano; and lastly Vaio Armaron 2012, the 5-star-vintage Amarone from the house of Serego Alighieri, a red of extraordinary strength and complexity with grapes drawn from the eponymous vineyard.
The Masi stand (Hall 7 Stand C3), made with natural, eco-friendly materials, is a symbol of its Green philosophy. Masi bases its activities on social, ethical and environmental values; sustainability in the vineyards, the cellars and packaging is company policy.
Organic wines are on the stand: Poderi BellOvile Serego Alighieri 2016, a characterful red from Cinigiano in the Tuscan hills; Campofalco Canevel from the eponymous high hillside vineyard surrounded by woods, and Passo Blanco 2018, Passo Doble 2017 plus Corbec 2015 produced at Masi Tupungato in Argentina, on a real oasis of biodiversity, where Masi has found ideal conditions to display its philosophy of respect and care for the environment. Masi Tupungato vineyards and cellars have two certifications from the protocols applied to Bodegas de Argentina: “Certificazione Bio” and “Sostenibilità Vitivinicola”.
The Masi stand (Hall 7 – Stand C3) welcomes visitors to the fair to an open bar where wine lovers can try 5 wines from brands that belong to the Masi Group: a guided tour of special products from the Veronese wine producer.
First: Serego Alighieri Possessioni Bianco 2018, made from Garganega and Sauvignon Blanc, to give character to this original white wine from the noble Possessioni di Serego Alighieri, descendants of Dante the Poet. Then: Masi Modello Corvina 2018, with its strong aromas of cherries and baked plums (100% Corvina). Then: Bossi Fedrigotti Mas’Est Marzemino 2017: Trentino typicity mellowed by light appassimento. Followed by: a trip to Argentina with Passo Doble 2017, an organic red combining “Argentinian Nature with Veneto style” and finally, the iconic Costasera 2013, Masi’s flagship Amarone on the export market.
Online, for Vinitaly, Masi’s websites have been completely modernised with graphic functionality and Masi Group content developed with a “mobile first” approach:
Navigation of the Masi world is more and more “smart” and leads to the discovery of wines, news and hospitality activities.
See non-stop live coverage of the Masi Wine Experience at Vinitaly using hashtags: #MasiWines e #MasiGreen.
Asian guests can feel at home with Masi following its official account on WeChat, one of the first to be set up by a European winery - @Masi意大利玛希酒庄 - https://web.wechat.com/.
Monday 8th April at 3.00pm (Sala Argento – Palaexpo Entrance A2, Floor -1) an unmissable appointment for the worlds of scientific research and winemaking: XXXI Masi Technical Group Seminar (#GruppoTecnicoMasi) “Sparkling wines: simply bubbles or biotechnology? The start of a route to considered quality” is dedicated to the current theme of sparkling wine making. Outstanding panel of speakers: Bertrand Robillard (Oenological Institute of Champagne), Lanfranco Paronetto, Anita Boscaini and Andrea Dal Cin. Moderator: Raffaele Boscaini. Free entrance subject to availability.
New for the Canevel Spumanti stand (Hall 7 stand B2), from Valdobbiadene: Rosa del Faè cru, Spumante Rosè Millesimato Brut, created in collaboration with Masi Technical Group after the purchase of the company in 2016. 100% Marzemino: floral, highly aromatic, and elegant with a natural softness. Pale pink colour from a native grape variety in the Canevel vineyards, made in line with Masi precepts for Venetian grape heritage. Faè is a company-owned vineyard in the hills at Refrontolo, surrounded by thick woods.
After a successful preview at Prowein, Canevel Spumanti (Hall 7 stand B2) presents "Setàge" at Vinitaly. The concept comes from the fusion of the words "silk" and "perlage" and consists in creating fine and elegant bubbles like silk, thanks to a slow sparkling process, at low controlled temperatures (between 12 and 14°c) and with the use of company-selected yeasts. The method is validated by the Masi Technical Group, which has succeeded in bringing quality wines with strong identities to the market, thanks to scientific analysis and the use of new technologies, for years. Canevel's sparkling wine expertise is recognised internationally, as recent awards have shown (Suckling and ‘3 glasses’ from Gambero Rosso), and now sees its guarantee in the “Setàge” logo used on its Valdobbiadene Prosecco Superiore DOCG Brut and Extra Dry wines.
Other key events featuring Masi wines in the line-up:
OPERA WINE Grand Tasting “Finest Italian Wines: 100 Great Producers” – Saturday 6 April – Palazzo della Gran Guardia.
The authoritative American magazine “Wine Spectator” chooses Masi as one of the 103 wines at the prestigious OperaWine tasting.
Wine: Masi Campolongo di Torbe - Cantina Privata Boscaini - Amarone della Valpolicella Classico DOCG 2009.
3 BICCHIERI GAMBERO ROSSO – Sunday 7 April, 11.30 - 16.30, Sala Argento
The great Tre Bicchieri® tasting organised by Gambero Rosso in collaboration with Veronafiere.
Wines: Masi Riserva Costasera - Amarone della Valpolicella Classico DOCG 2013 and Canevel Campofalco - Prosecco Superiore DOCG Brut 2017.
ASSOCIAZIONE DIMORE STORICHE (HISTORIC HOMES ASSOCIATION) - Monday 8 April, 12:00 - 13:00, Tensostruttura Hall Area D, Stand E2/E3 –F2/F
Wines from 70 cellars owned by Historic Homes’ members of Confagricoltura engaged in the promotion of native grapes and experiential wine tourism.
Wine: Serego Alighieri MontePiazzo, Valpolicella Classico Superiore doc 2015.
FAMIGLIE STORICHE (HISTORIC FAMILIES) – Tuesday 9 April – 3.00pm Sala Tulipano – Palaexpo, Entrance A1 (Floor -1)
Thirteen Amarones from eight different valleys in Valpolicella, with vintages from 1985 - 2009. Tenth anniversary tasting for the Association of Historic Families (Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi, Musella, Speri, Tedeschi, Tenuta Sant’Antonio, Tommasi, Torre d’Orti, Venturini and Zenato), an unforgettable journey into time and space in search of terroir, microclimate and characteristics of a territory that is unique in the world.
Wine: Serego Alighieri Vaio Armaron Amarone della Valpolicella Classico DOCG 2009.