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Masi stars at the TFWA

The Cannes Duty Free and Travel Retail global summit is back.
The Veneto wine cellar will be unveiling its new products with a focus on sustainability, “Freso di Masi” and the organic Prosecco “Casa Canevel - Diesel”

Masi will once again be back amongst the premium brands present at the TFWA (Tax Free World Association) World Exhibition & Conference of Cannes, the Duty Free and Travel Retail Global Summit, at the pavilion Blue Village, F4.

The key event on the travel retail calendar is back from 24 to 28 October at Palais des Festivals et des Congrès, Cannes, with a face-to-face edition in which networking and product launches will be the stars of the event, a significant sign for the recovery of one of the sectors most penalised by the pandemic.

 For Masi, which was one of the first wine companies to enter the duty free sector, this important return marks the opportunity to present the selected trade fair public with its green, sustainable vocation, through the latest products launched on the international market. First and foremost, “Fresco di Masi”, the new line of organic wines, which expresses, right from its name, a concept of naturalness tout court and which stems from a production “by subtraction”, which minimises man’s intervention on nature, and the organic Prosecco, “Casa Canevel - Diesel”, the result of the collaboration between Canevel Spumanti, Valdobbiadene cellars renowned for its premium spumante wines and Diesel, the iconic international lifestyle fashion brand. An all-organic “single fermentation” wine produced with an original long-cycle process carried out naturally with a single fermentation.

In addition to the new Masi additions, the TFWA will also offer a showcase for the Veneto-based company’s key products developed especially for travel retail, such as the Masi Nectar Costasera Amarone Classico, the Masi Nectar Campofiorin.

Indeed, precisely “Fresco di Masi” has earned the company a finalist position in the Frontier Awards 2021, organised by the industry magazine DFNI to celebrate the very best of innovation and creativity in travel retail, for the Star Wines & Spirits Product of the Year category. The winners will be announced on 27 October, during the event.

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