As is now tradition, with Vinitaly, the evenings were also back dedicated to Masi trade amidst the fascinating setting of the Possessioni Serego Alighieri. The historic Masi Wine Experience estate has been lit up in the colours of spring, the event’s theme, to celebrate this restart during the year in which Masi celebrates the 250th grape harvest of the Boscaini family in the “Vaio di Masi”, 1772-2022.
Alessandra Boscaini, seventh generation of the family and Masi’s Sales Director: “After such a long time, it gives us great pleasure to be able to meet with our collaborators in person once again. It is also the opportunity to renew the collaboration and friendship between people of different countries, in the hallmark of those positive values we all hope to see at all levels in international relations. We have chosen to meet here, in the historic Serego Alighieri estates in the very heart of Valpolicella, in the well-wishing atmosphere of spring, with its colours and perfumes sending out a message of regeneration.”
The events were marked out with a selection of themed labels, starting with the Spumante Canevel Setàge for the welcome toast. This was followed by the new line of organic wines “Fresco di Masi”, the rosés Rosa dei Masi, Moxxé Ramato and Rosa del Faè di Canevel and, of course, the essential house Amarone, Vaio Armaron.