The location chosen in Munich is the famous “Campari Haus” address along Maximilianstrasse, the exclusive luxury shopping brand street dotted with elegant 19th century buildings.
The Masi Wine Experience thus grows with its eighth international venue in a truly excellent location, which combines Italian social living with appreciation for good food and wine in a refined, glamorous context.
The venue will be managed, in line with the positioning strategy and successful experiences of the other Masi Wine Bars.
“We are proud of this new opening where our authentic, hospitable, international style is expressed to the full. I am firmly convinced that it is the best possible business card to take the Masi brand to all enthusiasts, not only of wine but more generally of that well-being, social living and simplicity that characterise the Italian lifestyle that represents a model worldwide” comments Raffaele Boscaini adds, Masi’s Marketing Director.
At the “Masi Wine Bar Munich”, the wine list ranges between the more than 50 labels of the Veneto cellars, including a vintage Amarone collection that the guest can combine with dishes from the menu inspired by Veneto tradition, revisited in a contemporary key and in which Masi wines are often featured amongst the ingredients. The interior ambiances are supplemented with the stallage facing out onto Maximilianstrasse and the inner garden, perfect for a break in the sunlight or business meetings or private events.