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Up on the podium with Italy’s digital wineries

Masi is once again on the podium in the annual ranking of the major Italian wine companies in terms of visibility, positioning and influence of the online brand by the authoritative FleishmanHillard (Omnicom Group), which assesses each winery’s performance.

2019 continues to be a year full of new digital projects for Masi. After launching the new company profile on WeChat China at the beginning of the year, the website had a relaunch in the spring, ensuring new online presence: solid and always active. The established dialogue with experts and convinced Masi wine lovers on Facebook, Twitter, Instagram, YouTube and WeChat continues, using each channel to reach a different target.

All communication opportunities are used to involve fans on the web at different levels of interaction, with notable results and a constant increase in online brand reputation. Recent initiatives include several international campaigns on Instagram, which have reached out to more than one million users.

"Given the growing importance of digital in the world of wine, we are really happy to have reached and consolidated a leading position in this area. We are delighted with our recent rankings, which is recognition for the work done so far, even though there are new and important projects in progress that haven’t yet been taken into consideration. So, let’s raise a toast to new challenges!”

Raffaele Boscaini, Masi Marketing Director and seventh generation of the family that owns the company.

A special thanks to all Masi wine lovers, fans and followers! Your contribution was really important, keep on following us!


Fondazione MasiMasi Investor Club