Masi's mission and work practices make it one of the elite winemaking enterprises in the Venetian regions, making products that express the style, characteristics and values of the area. This makes it an ambassador for its region on both a national and international level. As such, the company is proud to be a founder member of various associations that promote the iconic brands of "made in Italy" around the world:
This Foundation comprises the best of "made in Italy" with a small group of selected member companies that "operate in the highest echelons of the market and embody the style and culture of Italy, together with innovation, service and quality." Headed by Santo Versace, the Foundation includes the top Italian names in the worlds of fashion, design, tourism, food and wine. The current members in the wine and food sectors are: Allegrini, Baratti & Milano, Bellavista, Biondi Santi, Branca, Ca' del Bosco, Caffarel, Ferrari, Illy CaffÃ¨, Masi Agricola and Sanpellegrino.
Nineteen leading wine producers make up this organisation: Antinori, Argiolas, Biondi Santi, Ca' del Bosco, Carpenè Malvolti, Donnafugata, Gaja, Jermann, Lageder, Lungarotti, Masi Agricola, Mastroberardino, Michele Chiarlo, Pio Cesare, Rivera, Tasca D'Almerita, Tenuta San Guido, Tenute Ambrogio & Giovanni Folonari, and Umani Ronchi.
Members are families and brands which are representative of the whole Italian regional winemaking tradition and have a common objective based on the promotion of Italian quality wine at an international level through marketing, events and promotional activities.
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With Marilisa Allegrini at its head, the Amarone Families association was formed to protect the excellence of Amarone and to promote its image at an international level. The eleven names who founded the organisation are all specialist family companies with proven histories of quality Amarone wine production: Allegrini, Begali, Brigaldara, Guerrieri Rizzardi, Masi Agricola, Musella, Speri, Tedeschi, Tenuta Sant'Antonio, Tommasi, Torre D'Orti, Venturini, and Zenato.