Two years running, Masi has received a “Best of Wine Tourism
” prize; this year, 2019, in the “Innovative Experiences in Wine Tourism” category. Masi president, Sandro Boscaini, received the prize on 29th June at the end of the “Verona Wine Days” event, organised by the Chamber of Commerce of Verona. The object of the prize, the Masi Wine Experience, is the ambitious project that the Verona-based wine house has promoted strongly with the aim of raising the profile of the wines, the land, and the economic and cultural activities of its home region.
The citation gives particularly credit to the innovative Masi Wine Discovery Museum, at Tenuta Canova
in Lazise del Garda, a truly “experiential” place that is part of an extraordinary polysensorial wine tour. The visitor is taken on a path of discovery to the vineyards, the grape-drying rooms, and the wine bar, serving locally sourced foods, in the search for the right food and wine pairing.
The jury citation for the prize was: “For having created a new interactive experience, as part of the Masi Wine Experience tour at the Tenuta Canova Wine Museum, giving a further boost to wine tourism possibilities in the Verona area and confirming its commitment to the spread of the culture of Italian wine, the Masi Wine Discovery Museum offers a wine experience with a multimedia and polysensorial tour, rich in excitement and educational worth, where wine and food tell the story of the ancient art of ‘knowing how to produce quality
This prize shows Masi’s place as a leader in the international “Great Wine Capitals” network and will be Verona’s contribution to the final of the international competition for touristic excellence, “Best of Wine Tourism”. Eight other world wine capitals take part: Adelaide-South Australia, Bilbao-Rioja, Bordeaux, Mainz-Rheinhessen, Mendoza (where Masi has the Tupungato
estate), Porto, San Francisco-Napa Valley and Valparaíso-Casablanca Valley.
The “Best of Wine Tourism” prize is the latest in the series of awards for Masi Wine Experience. Others include: the Guest Review Award from Booking.com, the Holiday Check Award for Possessioni Serego Alighieri and the Certificate of Excellence given to Tenuta Canova by TripAdvisor