Masi Amarone is the star at the “Vendemmia di Via Montenapoleone” event in Milan and at Via Condotti in Rome at the Falconeri boutiques on 11 and 18 October 2018.
A wine display in the luxury shopping streets of Milan and Rome celebrates the synergy between the worlds of wine and of fashion through exclusive collaborations involving brands representing Italy’s top rank products. The pairing of Masi and Falconeri, a pairing of “Made in Italy” and “Made in the Veneto” consolidates the collaboration of two brands that are standard-bearers for Verona and two outstanding personalities in the Italian business world: Sandro Boscaini, President of Masi, known the world over as “Mister Amarone” and Sandro Veronesi, owner of the Calzedonia Group, headed by Falconeri.
The appointment is set for 11 October in the Falconeri boutique in Via Montenapoleone and 18 October in the Via Condotti branch
(starting at 7.30pm) for a drinks party using Masi’s international flagship Amarone, Costasera
. Connoisseurs will also be offered two wines from prestigious estates in the Masi Group: Montepiazzo
, the Valpolicella Classico Superiore from the historic Conti Serego Alighieri vineyards, owned by descendants of the Supreme Poet himself, and the Spumante Millesimato Riserva from Conte Federico Bossi Fedrigotti
, which is a product with a very special bouquet coming from selected vineyards in the Trentino region.
Two evenings to celebrate Italian lifestyle, to add to the numerous events which will enliven shops, palazzi and hotels in the Italian capital and in Milan.