An acknowledgement of the Group's entrepreneurial model which, with its 250 years of history, combines the high quality of the brand with the ability to update the values of the Venetian regions. Sandro and Raffaele Boscaini collect the award at the LC Publishing Group event.
Masi was given the "Historic Brand" prize in the Save the Brand 2023 competition. The award was in recognition of the entrepreneurial model that the Group has been able to develop over more than 250 years, combining the high quality of the brand with the ability to update the values and traditions of the region, and to export them around the world. It’s a tribute to the long history of successful entrepreneurship practised by Masi and the Boscaini family.
President Sandro Boscaini accompanied by Raffaele Boscaini, Marketing Director and seventh generation of the family, collected the award during the event organised in Milan by LC Publishing Group with the digital magazine Foodcommmunity.it. The competition is dedicated to Italian entrepreneurs and premium Italian products in the Food & Beverage sector that are leaders in demonstrating the value of their brand.
Masi President, Sandro Boscaini, said of the award: "We are pleased to see Masi recognised once again as a proponent of the type of premium Italian product that is rooted in the culture and history of our country and its regions. Last year, Masi celebrated its 250th grape harvest in the spirit of love for its land and its products using a business style that can be summed up with the company’s centuries-old philosophy of 'working with nature at walking pace'".
Before the awards ceremony, Sandro Boscaini spoke on behalf of Masi at the round table "Made in Italy. The new scenarios of the food business”. 'Mister Amarone' spoke about the top talking-points in the sector today: the relationship between wine and health, where the distinction between use and abuse must be as valid a principle for wine as for all foods, and the importance of accurate information when assessing informed consumption, also in the light of the cultural changes taking place in the sector.
This is not the first time that Masi has had the honour of being awarded a prize by the LC Publishing Group. It has been recognised before for its "Food & Wine Experience" particularly, and in the "Product Innovation" category for Fresco di Masi, the organic wine range that encapsulates the company's sustainable soul.
